Monday, August 17, 2009

Pitching & Selling Your Product or Service

Have a product or a service that you want to sell on the internet? Need to create an advertisement for that particular product or service?

You spent money on reaching your targeted audience and bringing traffic to your website that offers your product. Internet advertising has changed in a big way. Social networking sites and millions of blogs on the web have made reaching one particular type of audience a lot harder. Most people don't even notice banner advertisements anymore and many people also have Fixfox plugins that block your big banner advertisements. Text links and pitch pages seems to be a much more effective way of getting your message across and selling your products. However, it still takes a more creative approach to get people to buy your product or service.

Here are some general tips and advice;

  1. Keep it simple - Keep your ads short and sweet. Don't make the reader have to read a long paragraph unless they have already shown some interest in that product by clicking on an advertisement about that product. The deeper (more clicks) a visitor is willing to go to learn about the product, the more material (or text) that visitor is willing to read on that particular product. Just don't bore them along the way. Keep the opening ads short and pitch them when they have shown interest by clicking on an ad.
  2. Informative Ads Work - If you can create a text ad that informs the reader and promotes your product at the same time, your ad will be very effective. Some short and sweet bit of text that informs will catch a visitors eye and make them more interested.
  3. Make Them Imagine - When you tell your visitors about your product, talk or create text as if you were telling a story. Give them a mental picture of what it would be like if they used your service or product. Create a mental utopia for them (lot of adjectives)
  4. Give Them A Taste - Show them a little something by giving them a sample of your product for free.
  5. Offer Them Something Extra - When you see infomercials on TV, they always say things like "free with purchase". Why? Because it works. People want to feel like they are getting a lot more then they bargained for.
  6. Tell Them To Do It Now - Give them a reason to buy right now and not later. So many customers are lost because they see the ad or website and say to themselves, "maybe I will buy this later on". Encourage and push them to buy RIGHT NOW!

Hope this will help you in your quest to pitch your service or product. If you have any pitch tips, please share them in the comments.


1 comment:

  1. Lou,

    You make great points in how to reach your customers. Keeping it short and to teh point while grabbong their attention to want to act is key. Thanks for the overview.

    -- Dan

    ReplyDelete